✅ Now Live on Google Workspace Marketplace! Install Free in 1 Click ➔ • Early-Bird Lifetime Pro just $19 (use code EARLYBIRD).
PayloadFlatten
Install on Google Sheets
Forms • Typeform Polymorphic Answers

Flatten Typeform Webhook JSON into Clean Google Sheets Columns

Turn Typeform's deeply nested form_response.answers[] array into standard spreadsheet columns with clear question headers in 1 click.

Install Free on Google Marketplace ➔ Test Interactive Demo Below View Early-Bird ($19)
Runs on Google Apps Script Native =FLATTEN_JSON() formula Zero server maintenance

Live Interactive Simulator

Pre-loaded with sample payload: Typeform form_response Real Webhook Payload

Load sample:
Edit or paste your own
✅ Extracted 23 columns in 4ms
B1: =FLATTEN_JSON(A2:A)
event_idevent_typeform_response.form_idform_response.tokenform_response.submitted_atform_response.hidden.utm_sourceform_response.hidden.user_idform_response.answers.0.field.idform_response.answers.0.field.typeform_response.answers.0.typeform_response.answers.0.textform_response.answers.1.field.idform_response.answers.1.field.typeform_response.answers.1.typeform_response.answers.1.emailform_response.answers.2.field.idform_response.answers.2.field.typeform_response.answers.2.typeform_response.answers.2.choice.labelform_response.answers.3.field.idform_response.answers.3.field.typeform_response.answers.3.typeform_response.answers.3.number
01HGB4819Zform_responsesurvey_lead_01tok_94812a2026-10-14T10:45:00Znewsletterusr_481f_nameshort_texttextNathan Drakef_emailemailemailnathan@uncharted.orgf_budgetmultiple_choicechoice$10k - $25kf_ratingopinion_scalenumber10

Why Operators Choose PayloadFlatten

Stop burning manual engineering hours or expensive SaaS subscriptions on simple webhook parsing.

Typeform's Clumsy Array Architecture

  • ✕ Typeform answers are split across polymorphic types (choice, text, number, email, date).
  • ✕ Standard CSV connectors output cryptic field refs (e.g. 7f9a8b) instead of clear question titles.
  • ✕ Multiple-choice responses require complex REGEX parsing to separate selections.
  • ✕ Native Typeform-to-Sheets integration frequently pauses or loses submissions during high traffic.
Modern Client-Side

The PayloadFlatten Advantage

  • ✓ Unpacks answers array into structured columns automatically mapping question refs.
  • ✓ Handles all answer types (single choice, multi-select, text, rating, file upload) seamlessly.
  • ✓ Guarantees exactly 1 row per submission with submission token and timestamp.
  • ✓ Direct webhook ingestion ensures zero dropped responses during viral survey traffic.

Simple, Transparent Pricing

No monthly retainers. No cloud relays. Own it for life.

Free Forever

For solo operators testing the formula.

$0 / lifetime
  • Native =FLATTEN_JSON() formula
  • Instant 30-second Apps Script setup
  • Up to 50 rows per batch run
  • 100% Google Apps Script privacy
Install Free from Marketplace ➔
Early-Bird Deal • 60% Off

Early-Bird Solo

Complete freedom for individual operators.

$19 $49 One-time payment

Use code EARLYBIRD at checkout

  • 1 Google Account license
  • Unlimited rows & runs (no cap)
  • Full recursive object & array un-nesting
  • Dot notation customization
  • Lifetime license key & updates
Claim $19 Solo License ➔

Team & Agency

For agencies managing client automations.

$49 $149 One-time payment

Multi-account agency license

  • Up to 5 Google Accounts
  • Unlimited rows, runs & sheets
  • Automated spreadsheet installable triggers
  • Commercial & client delivery allowed
  • Priority 1-on-1 email support
Get Team License ($49) ➔

Frequently Asked Questions

Common questions about Typeform webhook JSON to Google Sheets and spreadsheet un-nesting.

How does PayloadFlatten handle Typeform's different answer types (choice vs text vs email)?

Typeform formats answers polymorphically (e.g. answer.text for text questions, answer.choice.label for dropdowns). PayloadFlatten recursively searches through the answer object and extracts the actual response value into a clean column header.

Can I capture hidden fields and UTM parameters from Typeform?

Yes! Any hidden fields configured in Typeform (like utm_source, referrer, or client_id) are nested under form_response.hidden and automatically become individual spreadsheet columns.

What happens if a respondent skips an optional question?

Optional questions simply leave the corresponding cell blank without shifting neighboring answer columns, preserving data alignment across thousands of respondents.

Google Workspace Marketplace Approved

Ready to un-nest JSON inside Google Sheets™?

Install PayloadFlatten directly from the official Google Workspace Marketplace in one click—free up to 50 rows per run, zero external servers.

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