EARLYBIRD).
Turn Typeform's deeply nested form_response.answers[] array into standard spreadsheet columns with clear question headers in 1 click.
=FLATTEN_JSON() formula
Zero server maintenance
Pre-loaded with sample payload: Typeform form_response Real Webhook Payload
| event_id | event_type | form_response.form_id | form_response.token | form_response.submitted_at | form_response.hidden.utm_source | form_response.hidden.user_id | form_response.answers.0.field.id | form_response.answers.0.field.type | form_response.answers.0.type | form_response.answers.0.text | form_response.answers.1.field.id | form_response.answers.1.field.type | form_response.answers.1.type | form_response.answers.1.email | form_response.answers.2.field.id | form_response.answers.2.field.type | form_response.answers.2.type | form_response.answers.2.choice.label | form_response.answers.3.field.id | form_response.answers.3.field.type | form_response.answers.3.type | form_response.answers.3.number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 01HGB4819Z | form_response | survey_lead_01 | tok_94812a | 2026-10-14T10:45:00Z | newsletter | usr_481 | f_name | short_text | text | Nathan Drake | f_email | nathan@uncharted.org | f_budget | multiple_choice | choice | $10k - $25k | f_rating | opinion_scale | number | 10 |
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=FLATTEN_JSON() formulaComplete freedom for individual operators.
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Common questions about Typeform webhook JSON to Google Sheets and spreadsheet un-nesting.
Typeform formats answers polymorphically (e.g. answer.text for text questions, answer.choice.label for dropdowns). PayloadFlatten recursively searches through the answer object and extracts the actual response value into a clean column header.
Yes! Any hidden fields configured in Typeform (like utm_source, referrer, or client_id) are nested under form_response.hidden and automatically become individual spreadsheet columns.
Optional questions simply leave the corresponding cell blank without shifting neighboring answer columns, preserving data alignment across thousands of respondents.
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