✅ Now Live on Google Workspace Marketplace! Install Free in 1 Click ➔ • Early-Bird Lifetime Pro just $19 (use code EARLYBIRD).
PayloadFlatten
Install on Google Sheets
Zero Monthly Fees • 100% Client-Side

The Privacy-First Coupler.io Alternative for Google Sheets

Why pay $588+/year for cloud data connectors when you only need to flatten webhook & API JSON? Un-nest complex payloads natively inside Google Sheets.

Install Free on Google Marketplace ➔ Test Interactive Demo Below View Early-Bird ($19)
Runs on Google Apps Script Native =FLATTEN_JSON() formula Zero server maintenance

Live Interactive Simulator

Pre-loaded with sample payload: Multi-Source API Sync Payload

Load sample:
Edit or paste your own
✅ Extracted 14 columns in 4ms
B1: =FLATTEN_JSON(A2:A)
sync_idsourceaccount.idaccount.nameaccount.planmetrics.mrrmetrics.active_subscriptionsmetrics.churn_raterecent_invoices.0.invoice_idrecent_invoices.0.amountrecent_invoices.0.statusrecent_invoices.1.invoice_idrecent_invoices.1.amountrecent_invoices.1.status
sync_2026_1101rest_api_v2acc_9012Nordic Commerce GroupEnterprise18450.03120.018INV-8821149.0paidINV-8822299.0paid

Why Operators Choose PayloadFlatten

Stop burning manual engineering hours or expensive SaaS subscriptions on simple webhook parsing.

Recurring SaaS Connector Subscriptions

  • ✕ Paying $49 to $249 every single month for basic JSON-to-Sheets data runs.
  • ✕ Strict run limits and row caps on lower plans that pause your reporting mid-month.
  • ✕ Routing confidential customer orders and CRM records through external cloud servers.
  • ✕ Complex OAuth setup and third-party vendor compliance reviews.
Modern Client-Side

The PayloadFlatten Advantage

  • ✓ Free forever up to 50 rows/run, or $19 one-time Early-Bird lifetime license.
  • ✓ Runs 100% inside your Google Sheet using native =FLATTEN_JSON() and =FLATTEN_JSON_ROWS().
  • ✓ Zero external servers: Your financial and customer JSON never leaves Google Workspace.
  • ✓ Instant 1-click install from the official Google Workspace Marketplace.

Simple, Transparent Pricing

No monthly retainers. No cloud relays. Own it for life.

Free Forever

For solo operators testing the formula.

$0 / lifetime
  • Native =FLATTEN_JSON() formula
  • Instant 30-second Apps Script setup
  • Up to 50 rows per batch run
  • 100% Google Apps Script privacy
Install Free from Marketplace ➔
Early-Bird Deal • 60% Off

Early-Bird Solo

Complete freedom for individual operators.

$19 $49 One-time payment

Use code EARLYBIRD at checkout

  • 1 Google Account license
  • Unlimited rows & runs (no cap)
  • Full recursive object & array un-nesting
  • Dot notation customization
  • Lifetime license key & updates
Claim $19 Solo License ➔

Team & Agency

For agencies managing client automations.

$49 $149 One-time payment

Multi-account agency license

  • Up to 5 Google Accounts
  • Unlimited rows, runs & sheets
  • Automated spreadsheet installable triggers
  • Commercial & client delivery allowed
  • Priority 1-on-1 email support
Get Team License ($49) ➔

Frequently Asked Questions

Common questions about Coupler.io alternative Google Sheets and spreadsheet un-nesting.

How is PayloadFlatten different from Coupler.io?

Coupler.io is a cloud ETL scheduler that charges monthly subscriptions ($49-$249/mo) to pull data through their servers. PayloadFlatten is a native Google Workspace Add-on and formula engine (=FLATTEN_JSON) that flattens any nested JSON or webhook payload directly inside your sheet with zero monthly fees.

Does PayloadFlatten store my spreadsheet data on external servers?

Never. PayloadFlatten uses the strict spreadsheets.currentonly scope and processes all JSON directly inside Google's Apps Script runtime.

Can I unroll nested arrays into multiple rows like an ETL tool?

Yes! Use =FLATTEN_JSON_ROWS(A2:A) or choose '1 row per line item' in the PayloadFlatten side panel to automatically unroll child arrays while repeating parent attributes.

Google Workspace Marketplace Approved

Ready to un-nest JSON inside Google Sheets™?

Install PayloadFlatten directly from the official Google Workspace Marketplace in one click—free up to 50 rows per run, zero external servers.

Popular Integrations & Use Cases

Explore native un-nesting solutions for popular webhook payloads and data pipelines.

50 Pre-Configured Simulator Engines

Formula & Script Alternatives

Native formula replacements for fragile legacy scripts.

E-Commerce & Payment Webhooks

Un-nest order, customer, and transaction payloads.

Automation & Webhook Connectors

Stop burning operations in Make, n8n, and Zapier.

CRM, Forms & Developer Webhooks

Parse polymorphic form answers, lead updates, and git events.