EARLYBIRD).
Why pay $588+/year for cloud data connectors when you only need to flatten webhook & API JSON? Un-nest complex payloads natively inside Google Sheets.
=FLATTEN_JSON() formula
Zero server maintenance
Pre-loaded with sample payload: Multi-Source API Sync Payload
| sync_id | source | account.id | account.name | account.plan | metrics.mrr | metrics.active_subscriptions | metrics.churn_rate | recent_invoices.0.invoice_id | recent_invoices.0.amount | recent_invoices.0.status | recent_invoices.1.invoice_id | recent_invoices.1.amount | recent_invoices.1.status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| sync_2026_1101 | rest_api_v2 | acc_9012 | Nordic Commerce Group | Enterprise | 18450.0 | 312 | 0.018 | INV-8821 | 149.0 | paid | INV-8822 | 299.0 | paid |
Stop burning manual engineering hours or expensive SaaS subscriptions on simple webhook parsing.
=FLATTEN_JSON() and =FLATTEN_JSON_ROWS().No monthly retainers. No cloud relays. Own it for life.
For solo operators testing the formula.
=FLATTEN_JSON() formulaComplete freedom for individual operators.
Use code EARLYBIRD at checkout
For agencies managing client automations.
Multi-account agency license
Common questions about Coupler.io alternative Google Sheets and spreadsheet un-nesting.
Coupler.io is a cloud ETL scheduler that charges monthly subscriptions ($49-$249/mo) to pull data through their servers. PayloadFlatten is a native Google Workspace Add-on and formula engine (=FLATTEN_JSON) that flattens any nested JSON or webhook payload directly inside your sheet with zero monthly fees.
Never. PayloadFlatten uses the strict spreadsheets.currentonly scope and processes all JSON directly inside Google's Apps Script runtime.
Yes! Use =FLATTEN_JSON_ROWS(A2:A) or choose '1 row per line item' in the PayloadFlatten side panel to automatically unroll child arrays while repeating parent attributes.
Install PayloadFlatten directly from the official Google Workspace Marketplace in one click—free up to 50 rows per run, zero external servers.
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