EARLYBIRD).
When you toggle 'Simple Response OFF' in Pabbly Connect to capture line-item arrays, pass that raw JSON directly to Google Sheets and unroll it natively.
=FLATTEN_JSON() formula
Zero server maintenance
Pre-loaded with sample payload: Pabbly Connect Raw Webhook Capture (Simple Response OFF)
| webhook_id | buyer.name | buyer.email | cart_items.0.item_name | cart_items.0.qty | cart_items.0.amount | cart_items.1.item_name | cart_items.1.qty | cart_items.1.amount | payment_status |
|---|---|---|---|---|---|---|---|---|---|
| pab_88412 | Rohit Sharma | rohit@growthlabs.in | SEO Audit Template | 1 | 49 | Backlink Tracker Addon | 1 | 19 | captured |
Stop burning manual engineering hours or expensive SaaS subscriptions on simple webhook parsing.
=FLATTEN_JSON_ROWS(A2:A) to unroll every line item for zero Pabbly tasks.=FLATTEN_JSON(A2:A) for 1 clean summary row per webhook.No monthly retainers. No cloud relays. Own it for life.
For solo operators testing the formula.
=FLATTEN_JSON() formulaComplete freedom for individual operators.
Use code EARLYBIRD at checkout
For agencies managing client automations.
Multi-account agency license
Common questions about Pabbly Connect webhook JSON to Google Sheets and spreadsheet un-nesting.
In Pabbly Connect, turning 'Simple Response OFF' preserves nested line-item arrays as a JSON string. Instead of burning Pabbly Iterator tasks for each item, you send that JSON string to Google Sheets in 1 task and let =FLATTEN_JSON_ROWS() expand it for free.
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