✅ Now Live on Google Workspace Marketplace! Install Free in 1 Click ➔ • Early-Bird Lifetime Pro just $19 (use code EARLYBIRD).
PayloadFlatten
Install on Google Sheets
CRM • HubSpot Contacts & Deals

Turn HubSpot Webhook JSON into Clean Google Sheets Rows

Stop manually mapping 50+ HubSpot properties. Unpack contact updates, deal stage changes, and company associations directly into Google Sheets.

Install Free on Google Marketplace ➔ Test Interactive Demo Below View Early-Bird ($19)
Runs on Google Apps Script Native =FLATTEN_JSON() formula Zero server maintenance

Live Interactive Simulator

Pre-loaded with sample payload: HubSpot deal.propertyChange Webhook Payload

Load sample:
Edit or paste your own
✅ Extracted 12 columns in 4ms
B1: =FLATTEN_JSON(A2:A)
portalIdobjectTypeobjectIdpropertyNamepropertyValueproperties.dealname.valueproperties.amount.valueproperties.pipeline.valueproperties.dealstage.valueproperties.hubspot_owner_id.valueassociated_company.nameassociated_company.domain
8941209DEAL94812048dealstagecontract_sentApex Dynamics - Annual License24000defaultcontract_sent481204Apex Dynamics LLCapexdynamics.ai

Why Operators Choose PayloadFlatten

Stop burning manual engineering hours or expensive SaaS subscriptions on simple webhook parsing.

Enterprise Ops Hub & Manual Mapping

  • ✕ Requiring HubSpot Operations Hub Professional ($800/mo) just to format basic webhook data.
  • ✕ Manual Zapier or Make mappings break whenever sales ops adds a new custom deal property.
  • ✕ HubSpot's polymorphic property objects (value, timestamp, source) clutter spreadsheets.
  • ✕ Inability to analyze deal history changes without complex database ETL pipelines.
Modern Client-Side

The PayloadFlatten Advantage

  • ✓ Auto-discovers new custom HubSpot properties dynamically without workflow reconfiguration.
  • ✓ Extracts properties.firstname.value, amount, and dealstage automatically.
  • ✓ Clean dot-notation headers allow instant pivot tables, sales forecasting, and commission tracking.
  • ✓ 100% private: Protects confidential customer CRM data within your Google Workspace.

Simple, Transparent Pricing

No monthly retainers. No cloud relays. Own it for life.

Free Forever

For solo operators testing the formula.

$0 / lifetime
  • Native =FLATTEN_JSON() formula
  • Instant 30-second Apps Script setup
  • Up to 50 rows per batch run
  • 100% Google Apps Script privacy
Install Free from Marketplace ➔
Early-Bird Deal • 60% Off

Early-Bird Solo

Complete freedom for individual operators.

$19 $49 One-time payment

Use code EARLYBIRD at checkout

  • 1 Google Account license
  • Unlimited rows & runs (no cap)
  • Full recursive object & array un-nesting
  • Dot notation customization
  • Lifetime license key & updates
Claim $19 Solo License ➔

Team & Agency

For agencies managing client automations.

$49 $149 One-time payment

Multi-account agency license

  • Up to 5 Google Accounts
  • Unlimited rows, runs & sheets
  • Automated spreadsheet installable triggers
  • Commercial & client delivery allowed
  • Priority 1-on-1 email support
Get Team License ($49) ➔

Frequently Asked Questions

Common questions about HubSpot webhook JSON to Google Sheets and spreadsheet un-nesting.

Can I track custom HubSpot properties added by my sales team?

Yes! When HubSpot webhooks deliver new custom properties, PayloadFlatten dynamically detects the new keys and automatically appends clean column headers without requiring you to edit formulas.

How do I connect HubSpot webhooks to Google Sheets without Operations Hub?

In your HubSpot Private App settings, configure webhooks to point to a free Google Apps Script web app endpoint. The script logs the incoming JSON string to Column A, and =FLATTEN_JSON() expands the entire deal record.

Does it work with HubSpot Contact form submission notifications?

Yes. Contact creation and form submission webhooks output nested contact properties that PayloadFlatten cleanly converts into single-row lead records.

Google Workspace Marketplace Approved

Ready to un-nest JSON inside Google Sheets™?

Install PayloadFlatten directly from the official Google Workspace Marketplace in one click—free up to 50 rows per run, zero external servers.

Popular Integrations & Use Cases

Explore native un-nesting solutions for popular webhook payloads and data pipelines.

50 Pre-Configured Simulator Engines

Formula & Script Alternatives

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E-Commerce & Payment Webhooks

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Automation & Webhook Connectors

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CRM, Forms & Developer Webhooks

Parse polymorphic form answers, lead updates, and git events.