EARLYBIRD).
Stop manually mapping 50+ HubSpot properties. Unpack contact updates, deal stage changes, and company associations directly into Google Sheets.
=FLATTEN_JSON() formula
Zero server maintenance
Pre-loaded with sample payload: HubSpot deal.propertyChange Webhook Payload
| portalId | objectType | objectId | propertyName | propertyValue | properties.dealname.value | properties.amount.value | properties.pipeline.value | properties.dealstage.value | properties.hubspot_owner_id.value | associated_company.name | associated_company.domain |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 8941209 | DEAL | 94812048 | dealstage | contract_sent | Apex Dynamics - Annual License | 24000 | default | contract_sent | 481204 | Apex Dynamics LLC | apexdynamics.ai |
Stop burning manual engineering hours or expensive SaaS subscriptions on simple webhook parsing.
properties.firstname.value, amount, and dealstage automatically.No monthly retainers. No cloud relays. Own it for life.
For solo operators testing the formula.
=FLATTEN_JSON() formulaComplete freedom for individual operators.
Use code EARLYBIRD at checkout
For agencies managing client automations.
Multi-account agency license
Common questions about HubSpot webhook JSON to Google Sheets and spreadsheet un-nesting.
Yes! When HubSpot webhooks deliver new custom properties, PayloadFlatten dynamically detects the new keys and automatically appends clean column headers without requiring you to edit formulas.
In your HubSpot Private App settings, configure webhooks to point to a free Google Apps Script web app endpoint. The script logs the incoming JSON string to Column A, and =FLATTEN_JSON() expands the entire deal record.
Yes. Contact creation and form submission webhooks output nested contact properties that PayloadFlatten cleanly converts into single-row lead records.
Install PayloadFlatten directly from the official Google Workspace Marketplace in one click—free up to 50 rows per run, zero external servers.
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