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PayloadFlatten
Install on Google Sheets
SendGrid Email Events • Batched JSON Arrays

Flatten SendGrid Event Webhooks in Google Sheets

SendGrid posts email events as batched JSON arrays [...]. PayloadFlatten automatically expands batched event arrays into individual spreadsheet rows.

Install Free on Google Marketplace ➔ Test Interactive Demo Below View Early-Bird ($19)
Runs on Google Apps Script Native =FLATTEN_JSON() formula Zero server maintenance

Live Interactive Simulator

Pre-loaded with sample payload: SendGrid Batched Event Webhook Payload

Load sample:
Edit or paste your own
✅ Extracted 13 columns in 4ms
B1: =FLATTEN_JSON(A2:A)
batch_idevents.0.emailevents.0.eventevents.0.sg_message_idevents.0.campaignevents.1.emailevents.1.eventevents.1.urlevents.1.sg_message_idevents.2.emailevents.2.eventevents.2.reasonevents.2.sg_message_id
sg_batch_9912cto@fintech.iodeliveredmsg_01q4_launchcto@fintech.ioclickhttps://payloadflatten.commsg_01old@invalid.orgbounce550 User unknownmsg_02

Why Operators Choose PayloadFlatten

Stop burning manual engineering hours or expensive SaaS subscriptions on simple webhook parsing.

Batched SendGrid JSON Arrays

  • ✕ SendGrid Event Webhooks deliver an array of multiple events in a single HTTP POST.
  • ✕ Standard webhook-to-sheet scripts dump the entire array into 1 cell as an unreadable block.
  • ✕ Custom categories and unique_args are nested inside each event object.
  • ✕ Expensive email analytics add-ons required just to audit hard bounces in Sheets.
Modern Client-Side

The PayloadFlatten Advantage

  • ✓ Automatically expands top-level [...] event arrays into 1 row per email event.
  • ✓ Flattens nested unique_args, category arrays, and bounce reasons.
  • ✓ Filter by event = bounce or click immediately using standard Sheets filters.
  • ✓ Works natively with =FLATTEN_JSON(A2:A).

Simple, Transparent Pricing

No monthly retainers. No cloud relays. Own it for life.

Free Forever

For solo operators testing the formula.

$0 / lifetime
  • Native =FLATTEN_JSON() formula
  • Instant 30-second Apps Script setup
  • Up to 50 rows per batch run
  • 100% Google Apps Script privacy
Install Free from Marketplace ➔
Early-Bird Deal • 60% Off

Early-Bird Solo

Complete freedom for individual operators.

$19 $49 One-time payment

Use code EARLYBIRD at checkout

  • 1 Google Account license
  • Unlimited rows & runs (no cap)
  • Full recursive object & array un-nesting
  • Dot notation customization
  • Lifetime license key & updates
Claim $19 Solo License ➔

Team & Agency

For agencies managing client automations.

$49 $149 One-time payment

Multi-account agency license

  • Up to 5 Google Accounts
  • Unlimited rows, runs & sheets
  • Automated spreadsheet installable triggers
  • Commercial & client delivery allowed
  • Priority 1-on-1 email support
Get Team License ($49) ➔

Frequently Asked Questions

Common questions about SendGrid event webhook JSON to Google Sheets and spreadsheet un-nesting.

How does PayloadFlatten handle SendGrid's batched event arrays?

When a cell contains a JSON array [...] or an events[] list, PayloadFlatten can unroll each event object into its own spreadsheet row automatically.

Google Workspace Marketplace Approved

Ready to un-nest JSON inside Google Sheets™?

Install PayloadFlatten directly from the official Google Workspace Marketplace in one click—free up to 50 rows per run, zero external servers.

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