EARLYBIRD).
SendGrid posts email events as batched JSON arrays [...]. PayloadFlatten automatically expands batched event arrays into individual spreadsheet rows.
=FLATTEN_JSON() formula
Zero server maintenance
Pre-loaded with sample payload: SendGrid Batched Event Webhook Payload
| batch_id | events.0.email | events.0.event | events.0.sg_message_id | events.0.campaign | events.1.email | events.1.event | events.1.url | events.1.sg_message_id | events.2.email | events.2.event | events.2.reason | events.2.sg_message_id |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| sg_batch_9912 | cto@fintech.io | delivered | msg_01 | q4_launch | cto@fintech.io | click | https://payloadflatten.com | msg_01 | old@invalid.org | bounce | 550 User unknown | msg_02 |
Stop burning manual engineering hours or expensive SaaS subscriptions on simple webhook parsing.
[...] event arrays into 1 row per email event.unique_args, category arrays, and bounce reasons.event = bounce or click immediately using standard Sheets filters.=FLATTEN_JSON(A2:A).No monthly retainers. No cloud relays. Own it for life.
For solo operators testing the formula.
=FLATTEN_JSON() formulaComplete freedom for individual operators.
Use code EARLYBIRD at checkout
For agencies managing client automations.
Multi-account agency license
Common questions about SendGrid event webhook JSON to Google Sheets and spreadsheet un-nesting.
When a cell contains a JSON array [...] or an events[] list, PayloadFlatten can unroll each event object into its own spreadsheet row automatically.
Install PayloadFlatten directly from the official Google Workspace Marketplace in one click—free up to 50 rows per run, zero external servers.
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