✅ Now Live on Google Workspace Marketplace! Install Free in 1 Click ➔ • Early-Bird Lifetime Pro just $19 (use code EARLYBIRD).
PayloadFlatten
Install on Google Sheets
Formula + Sidebar • Multi-Row Array Support

The Smart Apipheny Alternative for Complex JSON Payloads

Stop wrestling with wide, unreadable JSON output tables. Flatten nested objects into clean dot-notation columns or unroll line items into rows.

Install Free on Google Marketplace ➔ Test Interactive Demo Below View Early-Bird ($19)
Runs on Google Apps Script Native =FLATTEN_JSON() formula Zero server maintenance

Live Interactive Simulator

Pre-loaded with sample payload: Nested Order & Fulfillment JSON

Load sample:
Edit or paste your own
✅ Extracted 11 columns in 4ms
B1: =FLATTEN_JSON(A2:A)
order_refwarehouserecipient.namerecipient.cityrecipient.countryitems.0.skuitems.0.qtyitems.0.unit_priceitems.1.skuitems.1.qtyitems.1.unit_price
ORD-44910EU-CENTRAL-1Jan de VriesAmsterdamNLDESK-LAMP-01179.0LED-BULB-WARM212.5

Why Operators Choose PayloadFlatten

Stop burning manual engineering hours or expensive SaaS subscriptions on simple webhook parsing.

Standard JSON Import Add-ons

  • ✕ No native custom formula to flatten JSON strings already stored in Column A.
  • ✕ Nested line-item arrays create dozens of numbered columns that break pivot tables.
  • ✕ Requires re-running full API requests just to change how columns are formatted.
  • ✕ High monthly subscription costs for solo founders and small operations teams.
Modern Client-Side

The PayloadFlatten Advantage

  • ✓ Instant in-sheet flattening of any JSON cell range via =FLATTEN_JSON(A2:A).
  • ✓ Built-in =FLATTEN_JSON_ROWS() unrolls line items for accurate accounting.
  • ✓ Test sample payloads in 1 click directly from the right-hand Workspace side panel.
  • ✓ Affordable $19 one-time Early-Bird lifetime license.

Simple, Transparent Pricing

No monthly retainers. No cloud relays. Own it for life.

Free Forever

For solo operators testing the formula.

$0 / lifetime
  • Native =FLATTEN_JSON() formula
  • Instant 30-second Apps Script setup
  • Up to 50 rows per batch run
  • 100% Google Apps Script privacy
Install Free from Marketplace ➔
Early-Bird Deal • 60% Off

Early-Bird Solo

Complete freedom for individual operators.

$19 $49 One-time payment

Use code EARLYBIRD at checkout

  • 1 Google Account license
  • Unlimited rows & runs (no cap)
  • Full recursive object & array un-nesting
  • Dot notation customization
  • Lifetime license key & updates
Claim $19 Solo License ➔

Team & Agency

For agencies managing client automations.

$49 $149 One-time payment

Multi-account agency license

  • Up to 5 Google Accounts
  • Unlimited rows, runs & sheets
  • Automated spreadsheet installable triggers
  • Commercial & client delivery allowed
  • Priority 1-on-1 email support
Get Team License ($49) ➔

Frequently Asked Questions

Common questions about Apipheny alternative Google Sheets and spreadsheet un-nesting.

Does PayloadFlatten work with JSON pasted or sent via webhooks?

Yes. Whether your JSON arrives via Zapier, Make, n8n, Apps Script webhooks, or manual copy-paste, PayloadFlatten turns Column A into a structured table immediately.

Can I try it before buying a license?

Absolutely. Install PayloadFlatten from the Google Workspace Marketplace for free and flatten up to 50 rows per run with zero time limit.

Google Workspace Marketplace Approved

Ready to un-nest JSON inside Google Sheets™?

Install PayloadFlatten directly from the official Google Workspace Marketplace in one click—free up to 50 rows per run, zero external servers.

Popular Integrations & Use Cases

Explore native un-nesting solutions for popular webhook payloads and data pipelines.

50 Pre-Configured Simulator Engines

Formula & Script Alternatives

Native formula replacements for fragile legacy scripts.

E-Commerce & Payment Webhooks

Un-nest order, customer, and transaction payloads.

Automation & Webhook Connectors

Stop burning operations in Make, n8n, and Zapier.

CRM, Forms & Developer Webhooks

Parse polymorphic form answers, lead updates, and git events.