✅ Now Live on Google Workspace Marketplace! Install Free in 1 Click ➔ • Early-Bird Lifetime Pro just $19 (use code EARLYBIRD).
PayloadFlatten
Install on Google Sheets
Native Custom Functions • Live Recalculation

The Native JSON Parser Formula Google Sheets Forgot to Build

Google Sheets has =IMPORTXML and =IMPORTDATA, but still no native JSON parser. PayloadFlatten gives you =FLATTEN_JSON() and =FLATTEN_JSON_ROWS().

Install Free on Google Marketplace ➔ Test Interactive Demo Below View Early-Bird ($19)
Runs on Google Apps Script Native =FLATTEN_JSON() formula Zero server maintenance

Live Interactive Simulator

Pre-loaded with sample payload: REST API User & Permissions Object

Load sample:
Edit or paste your own
✅ Extracted 6 columns in 4ms
B1: =FLATTEN_JSON(A2:A)
idemailsubscription.statussubscription.tiersubscription.seatspermissions
usr_7721founder@saascraft.ioactivepro5read:metrics, write:webhooks, billing:admin

Why Operators Choose PayloadFlatten

Stop burning manual engineering hours or expensive SaaS subscriptions on simple webhook parsing.

Missing Native JSON Support in Sheets

  • ✕ Google Sheets has no built-in =IMPORTJSON() or =PARSEJSON() formula.
  • ✕ Copying random StackOverflow scripts that lack array support or header alignment.
  • ✕ Manual copy-pasting into external web tools every time new data arrives.
  • ✕ No way to choose between single-row record flattening and multi-row array unrolling.
Modern Client-Side

Two Purpose-Built Custom Formulas

  • ✓ =FLATTEN_JSON(A2:A) outputs 1 row per JSON payload with dot-indexed columns.
  • ✓ =FLATTEN_JSON_ROWS(A2:A) unrolls nested arrays into 1 row per line item.
  • ✓ Plus a 1-click Google Workspace Side Panel to write static, styled tables when needed.
  • ✓ Official Google Workspace Marketplace Add-on—no manual script maintenance.

Simple, Transparent Pricing

No monthly retainers. No cloud relays. Own it for life.

Free Forever

For solo operators testing the formula.

$0 / lifetime
  • Native =FLATTEN_JSON() formula
  • Instant 30-second Apps Script setup
  • Up to 50 rows per batch run
  • 100% Google Apps Script privacy
Install Free from Marketplace ➔
Early-Bird Deal • 60% Off

Early-Bird Solo

Complete freedom for individual operators.

$19 $49 One-time payment

Use code EARLYBIRD at checkout

  • 1 Google Account license
  • Unlimited rows & runs (no cap)
  • Full recursive object & array un-nesting
  • Dot notation customization
  • Lifetime license key & updates
Claim $19 Solo License ➔

Team & Agency

For agencies managing client automations.

$49 $149 One-time payment

Multi-account agency license

  • Up to 5 Google Accounts
  • Unlimited rows, runs & sheets
  • Automated spreadsheet installable triggers
  • Commercial & client delivery allowed
  • Priority 1-on-1 email support
Get Team License ($49) ➔

Frequently Asked Questions

Common questions about Google Sheets custom function JSON parser and spreadsheet un-nesting.

What is the difference between using the formula vs the side panel?

The custom formulas (=FLATTEN_JSON and =FLATTEN_JSON_ROWS) dynamically spill output into neighboring cells whenever Column A changes. The Side Panel button writes static, formatted values directly into a sheet with styled headers—ideal for permanent logs.

Google Workspace Marketplace Approved

Ready to un-nest JSON inside Google Sheets™?

Install PayloadFlatten directly from the official Google Workspace Marketplace in one click—free up to 50 rows per run, zero external servers.

Popular Integrations & Use Cases

Explore native un-nesting solutions for popular webhook payloads and data pipelines.

50 Pre-Configured Simulator Engines

Formula & Script Alternatives

Native formula replacements for fragile legacy scripts.

E-Commerce & Payment Webhooks

Un-nest order, customer, and transaction payloads.

Automation & Webhook Connectors

Stop burning operations in Make, n8n, and Zapier.

CRM, Forms & Developer Webhooks

Parse polymorphic form answers, lead updates, and git events.