✅ Now Live on Google Workspace Marketplace! Install Free in 1 Click ➔ • Early-Bird Lifetime Pro just $19 (use code EARLYBIRD).
PayloadFlatten
Install on Google Sheets
Smart Array Unrolling • Formula + Sidebar

The Modern API Connector Alternative for Nested JSON

Already have JSON landing in Google Sheets from webhooks or scripts? Turn deeply nested JSON cells into clean tables or multi-row line items instantly.

Install Free on Google Marketplace ➔ Test Interactive Demo Below View Early-Bird ($19)
Runs on Google Apps Script Native =FLATTEN_JSON() formula Zero server maintenance

Live Interactive Simulator

Pre-loaded with sample payload: E-Commerce Inventory & Variant API JSON

Load sample:
Edit or paste your own
✅ Extracted 11 columns in 4ms
B1: =FLATTEN_JSON(A2:A)
product_idtitlevendorvariants.0.skuvariants.0.sizevariants.0.inventory_qtyvariants.0.pricevariants.1.skuvariants.1.sizevariants.1.inventory_qtyvariants.1.price
PRD-7741Merino Travel HoodieAlpineGearMTH-BLK-MM42128.0MTH-BLK-LL19128.0

Why Operators Choose PayloadFlatten

Stop burning manual engineering hours or expensive SaaS subscriptions on simple webhook parsing.

Traditional API Connector Add-ons

  • ✕ Jumbles nested arrays into wide horizontal columns (items.0, items.1, items.2) when you need separate rows.
  • ✕ Overwrites adjacent formula columns whenever an API returns an extra nested field.
  • ✕ Charges recurring monthly subscriptions to unlock basic JSON path filtering.
  • ✕ Cannot be invoked directly inside cell formulas alongside standard Sheets functions.
Modern Client-Side

The PayloadFlatten Advantage

  • ✓ Switch between 1 row per record and 1 row per line item with a single click.
  • ✓ Use either the visual Google Sheets side panel or native cell formulas.
  • ✓ Preserves numeric data types so =SUM() and pivot tables work out of the box.
  • ✓ Clean, predictable headers with custom delimiter support.

Simple, Transparent Pricing

No monthly retainers. No cloud relays. Own it for life.

Free Forever

For solo operators testing the formula.

$0 / lifetime
  • Native =FLATTEN_JSON() formula
  • Instant 30-second Apps Script setup
  • Up to 50 rows per batch run
  • 100% Google Apps Script privacy
Install Free from Marketplace ➔
Early-Bird Deal • 60% Off

Early-Bird Solo

Complete freedom for individual operators.

$19 $49 One-time payment

Use code EARLYBIRD at checkout

  • 1 Google Account license
  • Unlimited rows & runs (no cap)
  • Full recursive object & array un-nesting
  • Dot notation customization
  • Lifetime license key & updates
Claim $19 Solo License ➔

Team & Agency

For agencies managing client automations.

$49 $149 One-time payment

Multi-account agency license

  • Up to 5 Google Accounts
  • Unlimited rows, runs & sheets
  • Automated spreadsheet installable triggers
  • Commercial & client delivery allowed
  • Priority 1-on-1 email support
Get Team License ($49) ➔

Frequently Asked Questions

Common questions about Mixed Analytics API Connector alternative and spreadsheet un-nesting.

How does PayloadFlatten handle nested product variants or line items?

Unlike standard connectors that force all array elements onto one wide row, PayloadFlatten includes =FLATTEN_JSON_ROWS() which unrolls each variant or line item into its own row while repeating the parent product_id and title.

Can I use PayloadFlatten for free?

Yes! The Google Workspace Marketplace add-on is free forever for batches up to 50 rows per run.

Google Workspace Marketplace Approved

Ready to un-nest JSON inside Google Sheets™?

Install PayloadFlatten directly from the official Google Workspace Marketplace in one click—free up to 50 rows per run, zero external servers.

Popular Integrations & Use Cases

Explore native un-nesting solutions for popular webhook payloads and data pipelines.

50 Pre-Configured Simulator Engines

Formula & Script Alternatives

Native formula replacements for fragile legacy scripts.

E-Commerce & Payment Webhooks

Un-nest order, customer, and transaction payloads.

Automation & Webhook Connectors

Stop burning operations in Make, n8n, and Zapier.

CRM, Forms & Developer Webhooks

Parse polymorphic form answers, lead updates, and git events.