✅ Now Live on Google Workspace Marketplace! Install Free in 1 Click ➔ • Early-Bird Lifetime Pro just $19 (use code EARLYBIRD).
PayloadFlatten
Install on Google Sheets
Twilio Messaging & Voice • Delivery Logs

Flatten Twilio SMS & WhatsApp Webhooks in Google Sheets

Unpack Twilio messaging callbacks, WhatsApp interactive button replies, and voice call logs into structured Google Sheets columns automatically.

Install Free on Google Marketplace ➔ Test Interactive Demo Below View Early-Bird ($19)
Runs on Google Apps Script Native =FLATTEN_JSON() formula Zero server maintenance

Live Interactive Simulator

Pre-loaded with sample payload: Twilio WhatsApp Inbound Webhook Payload

Load sample:
Edit or paste your own
✅ Extracted 12 columns in 4ms
B1: =FLATTEN_JSON(A2:A)
MessageSidSmsStatusChannelFromToBodySenderGeo.CitySenderGeo.StateSenderGeo.CountryInteractive.TypeInteractive.ButtonReply.IdInteractive.ButtonReply.Title
SM88291049281receivedwhatsappwhatsapp:+14155550199whatsapp:+14155550100Yes, confirm my appointment for tomorrowSan FranciscoCAUSbutton_replyconfirm_yesConfirm

Why Operators Choose PayloadFlatten

Stop burning manual engineering hours or expensive SaaS subscriptions on simple webhook parsing.

Raw Twilio Callback Payloads

  • ✕ Twilio Studio and WhatsApp interactive payloads contain nested channel metadata.
  • ✕ Tracking delivery errors and carrier lookup data across thousands of SMS logs is tedious.
  • ✕ Paying for third-party SMS analytics dashboards when you just want a Google Sheet.
  • ✕ Manual regex formulas to split sender city, state, and country fields.
Modern Client-Side

The PayloadFlatten Advantage

  • ✓ Flattens message SIDs, sender/recipient numbers, geo fields, and pricing cleanly.
  • ✓ Extracts WhatsApp interactive reply IDs and template variables automatically.
  • ✓ Build instant SMS delivery rate and cost dashboards in Google Sheets.
  • ✓ Zero external servers—keep customer phone numbers private inside Google Workspace.

Simple, Transparent Pricing

No monthly retainers. No cloud relays. Own it for life.

Free Forever

For solo operators testing the formula.

$0 / lifetime
  • Native =FLATTEN_JSON() formula
  • Instant 30-second Apps Script setup
  • Up to 50 rows per batch run
  • 100% Google Apps Script privacy
Install Free from Marketplace ➔
Early-Bird Deal • 60% Off

Early-Bird Solo

Complete freedom for individual operators.

$19 $49 One-time payment

Use code EARLYBIRD at checkout

  • 1 Google Account license
  • Unlimited rows & runs (no cap)
  • Full recursive object & array un-nesting
  • Dot notation customization
  • Lifetime license key & updates
Claim $19 Solo License ➔

Team & Agency

For agencies managing client automations.

$49 $149 One-time payment

Multi-account agency license

  • Up to 5 Google Accounts
  • Unlimited rows, runs & sheets
  • Automated spreadsheet installable triggers
  • Commercial & client delivery allowed
  • Priority 1-on-1 email support
Get Team License ($49) ➔

Frequently Asked Questions

Common questions about Twilio webhook JSON to Google Sheets and spreadsheet un-nesting.

Does PayloadFlatten keep customer phone numbers private?

Yes. PayloadFlatten runs 100% inside your Google Sheet using the spreadsheets.currentonly scope and never transmits phone numbers or message bodies to any external server.

Google Workspace Marketplace Approved

Ready to un-nest JSON inside Google Sheets™?

Install PayloadFlatten directly from the official Google Workspace Marketplace in one click—free up to 50 rows per run, zero external servers.

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