EARLYBIRD).
Meta Lead Ads webhooks return form answers inside a nested field_data[] array alongside ad_id and campaign_id. Flatten every lead into 1 clean row.
=FLATTEN_JSON() formula
Zero server maintenance
Pre-loaded with sample payload: Meta Graph API Leadgen Payload
| id | created_time | ad_id | campaign_name | field_data.0.name | field_data.0.values | field_data.1.name | field_data.1.values | field_data.2.name | field_data.2.values | field_data.3.name | field_data.3.values |
|---|---|---|---|---|---|---|---|---|---|---|---|
| lead_fb_9928102 | 2026-11-01T10:05:12+0000 | 23851920192 | Q4_B2B_SaaS_Retargeting | full_name | Michael Vance | work_email | mvance@logisticspro.com | phone_number | +13125550192 | fleet_size | 50-200 vehicles |
Stop burning manual engineering hours or expensive SaaS subscriptions on simple webhook parsing.
field_data answers into 1 row.["john@doe.com"] ➔ john@doe.com).No monthly retainers. No cloud relays. Own it for life.
For solo operators testing the formula.
=FLATTEN_JSON() formulaComplete freedom for individual operators.
Use code EARLYBIRD at checkout
For agencies managing client automations.
Multi-account agency license
Common questions about Facebook Lead Ads JSON to Google Sheets and spreadsheet un-nesting.
Because PayloadFlatten automatically converts primitive arrays into clean strings, single-value arrays like ["mvance@logisticspro.com"] appear as clean text without brackets or quotes.
Install PayloadFlatten directly from the official Google Workspace Marketplace in one click—free up to 50 rows per run, zero external servers.
Explore native un-nesting solutions for popular webhook payloads and data pipelines.
Native formula replacements for fragile legacy scripts.
Un-nest order, customer, and transaction payloads.
Stop burning operations in Make, n8n, and Zapier.
Parse polymorphic form answers, lead updates, and git events.