✅ Now Live on Google Workspace Marketplace! Install Free in 1 Click ➔ • Early-Bird Lifetime Pro just $19 (use code EARLYBIRD).
PayloadFlatten
Install on Google Sheets
Lightweight • No Per-User Subscriptions

A Faster, Simpler Coefficient Alternative for Webhook JSON

Skip the $99/user/month enterprise bloat. Flatten REST API responses and webhook JSON payloads directly inside Google Sheets in milliseconds.

Install Free on Google Marketplace ➔ Test Interactive Demo Below View Early-Bird ($19)
Runs on Google Apps Script Native =FLATTEN_JSON() formula Zero server maintenance

Live Interactive Simulator

Pre-loaded with sample payload: SaaS Revenue & Usage API Payload

Load sample:
Edit or paste your own
✅ Extracted 11 columns in 4ms
B1: =FLATTEN_JSON(A2:A)
org_idcompany_namebilling.tierbilling.arrbilling.currencyusage.api_calls_30dusage.storage_gbseats.0.userseats.0.roleseats.1.userseats.1.role
org_5519Veloce AIScale28800USD48291042.5anna@veloce.aiOwnerdev@veloce.aiAdmin

Why Operators Choose PayloadFlatten

Stop burning manual engineering hours or expensive SaaS subscriptions on simple webhook parsing.

Heavy Enterprise BI Add-ons

  • ✕ Expensive per-user monthly pricing that scales poorly for growing ops teams.
  • ✕ Overcomplicated sidebar menus when you just want to unpack JSON in Column A.
  • ✕ Requires granting broad read/write access across your company's external databases.
  • ✕ Nested JSON arrays still require manual column selection and reconfiguration.
Modern Client-Side

The PayloadFlatten Advantage

  • ✓ Works like a native spreadsheet formula: =FLATTEN_JSON(A2:A).
  • ✓ Automatically discovers new JSON keys and nested paths without manual mapping.
  • ✓ One-time lifetime pricing ($19 Solo / $49 Team) with zero recurring invoices.
  • ✓ Approved on Google Workspace Marketplace with minimal currentonly permissions.

Simple, Transparent Pricing

No monthly retainers. No cloud relays. Own it for life.

Free Forever

For solo operators testing the formula.

$0 / lifetime
  • Native =FLATTEN_JSON() formula
  • Instant 30-second Apps Script setup
  • Up to 50 rows per batch run
  • 100% Google Apps Script privacy
Install Free from Marketplace ➔
Early-Bird Deal • 60% Off

Early-Bird Solo

Complete freedom for individual operators.

$19 $49 One-time payment

Use code EARLYBIRD at checkout

  • 1 Google Account license
  • Unlimited rows & runs (no cap)
  • Full recursive object & array un-nesting
  • Dot notation customization
  • Lifetime license key & updates
Claim $19 Solo License ➔

Team & Agency

For agencies managing client automations.

$49 $149 One-time payment

Multi-account agency license

  • Up to 5 Google Accounts
  • Unlimited rows, runs & sheets
  • Automated spreadsheet installable triggers
  • Commercial & client delivery allowed
  • Priority 1-on-1 email support
Get Team License ($49) ➔

Frequently Asked Questions

Common questions about Coefficient alternative Google Sheets and spreadsheet un-nesting.

When should I choose PayloadFlatten over Coefficient?

If your workflow sends webhook payloads (from Shopify, Stripe, Make, n8n, or Zapier) or REST API JSON into Google Sheets and you need those nested objects converted into clean columns or line-item rows without paying $99/mo, PayloadFlatten is purpose-built for you.

Do I need to configure field mappings every time the JSON changes?

No. PayloadFlatten dynamically inspects all keys across your JSON rows and generates unified dot-notation column headers automatically.

Google Workspace Marketplace Approved

Ready to un-nest JSON inside Google Sheets™?

Install PayloadFlatten directly from the official Google Workspace Marketplace in one click—free up to 50 rows per run, zero external servers.

Popular Integrations & Use Cases

Explore native un-nesting solutions for popular webhook payloads and data pipelines.

50 Pre-Configured Simulator Engines

Formula & Script Alternatives

Native formula replacements for fragile legacy scripts.

E-Commerce & Payment Webhooks

Un-nest order, customer, and transaction payloads.

Automation & Webhook Connectors

Stop burning operations in Make, n8n, and Zapier.

CRM, Forms & Developer Webhooks

Parse polymorphic form answers, lead updates, and git events.